Alfredo Alcántara (Ponderosa co-founder) is a Mexican cinematographer based in Brooklyn, NY.

His camerawork is featured in the award-winning documentary American Promise (Sundance Film Festival, Jury Award 2013). In 2012 he shot thirteen episodes of The Unexplained, an A+E Television Series produced by Doug Liman. The following year, he shot ten episodes of American Freedom Stories, a BIO Channel miniseries outlining the Civil Rights Movement in Alabama.

His short documentary Duke and the Buffalo was a finalist for best documentary at the Tribeca Film Festival in 2014. That same year he co-directed and shot El Porvenir, a short documentary that premiered at SXSW in 2015. 

He recently finished shooting and co-directing an upcoming History Channel digital series about conservation ranching in Colorado, set to air in April of 2015.